Average order value specialist
Find simple ways to increase the value of each sale.
Week commencing. Same example venue, complete weeks and consistent cost basis.
Average order value is net sales divided by completed transactions. Count orders, not individual items. A higher average can come from prices, product mix or more items per order.
Net sales divided by 1,320 transactions.
Source: illustrative Square, Xero and Deputy data. AUD · net sales exclude GST.
Try a price changeScripted replies in this preview. Memory changes will guide conversations in the production app.
A $3 add-on excluding GST in 10% of your 1,320 orders adds $396 net sales this week. Product cost and payment fees still need to come off that figure.
Model a change with your own numbersIllustrative operational detail · Example week, 18 to 24 September
1,320 orders × $1 extra net revenue. A relevant add-on can help, but its ingredients and fees still cost money.
Same transaction count. This is additional revenue before extra costs, not a profit forecast.
Illustrative hourly order mix. Compare average value with volume before changing your menu.
About 50 cents on one item, at 225 sold a day, is about $40,950 a year.
225 sold a day, 7 trading days, 52 weeks.
Try a price changeNet sales divided by orders, each day. A split bill is one order.
Each bar is the average order in that hour across the week's orders.
One more flat white a day, at your own average of $4.55 each before GST.
One more a day at $4.55, 6 trading days a week, 52 weeks, at your own item cost of $1.40. Ten more a day is ten times it.
Square order lines, 7 days.
Sample Every figure on this page is sample data, not a real venue.
Tools for this number
Square counts orders. A split bill is one order.
Weekly entry holds sales and orders for any week Square is off.